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VISIT
LET'S TALK
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LINKEDIN
BEHANCE
DRIBBBLE
INSTA
BACK 
TO TOP
PLAY
01
14
OVERVIEW
Make it
count
In 2020, Jack Daniels introduced its first global creative campaign. The new campaign wanted people to make every moment count just like Mr. Jack did throughout his life. The outdoor and social campaign was heavily focused on phrases that spoke boldly through the voice of Jack. My team and I were tasked to take Jack's phrases and the brand's iconic distinctive assets and create a harmonious visual language from it. The goal was to not reinvent the wheel but rather re-introduce the brand in a modern and fresh way.
ROLE
HEAD OF DESIGN
VISUAL LANGUAGE
DESIGN SYSTEM
ART DIRECTION
SOCIAL 
3D MOTION STUDIES
MOTION GRAPHICS
BRAND
JACK DANIELS
YEAR
2021
PROOF OF CONCEPT
PROOF OF CONCEPT
The
campaign
launched
globally
100 COUNTRIES
The campaign was launched in over 100 countries.
60+ PAID MEDIA
Paid media across 60+ countries.
2X MEDIA
Invested twice the media compared to last year.
#1 SPIRIT
Jack Daniels is now the number #1 spirit in the world.
Be your own
champion
02
14
Next Project
02
BE YOUR OWN CHAMPION
Next Project
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JACK DANIELS
LET'S TALK
LET'S TALK
Hit me up if you need help with graphic design, branding, 3D, motion graphics, web design, sizzle reels, case study videos or to talk about how MJ is the undisputed GOAT.
Thank you!
Your submission has been received!
Oops! Something went wrong while submitting the form.
LET'S TALK
Hit me up if you need help with graphic design, branding, 3D, motion graphics, web design, sizzle reels, case study videos or to talk about how MJ is the undisputed GOAT.
Thank you!
Your submission has been received!
Oops! Something went wrong while submitting the form.