For over 100 years, the Executives's Club of Chicago has brought together Chicago's finest talents to elevate and develop industry leaders. Deep rooted in Chicago's history and recognized as one of America's top business forums they wanted to not only maintain their loyal audience but to engage and captivate a newer and younger generation of leaders. Wanting to be known as the "nexus of Chicago business" and "where the future meets," we were tasked to build a modern brand identity that symbolized Exec Club to be the center of where the leaders of today and tomorrow connect.