Hello. I'm Hung.I am a multidisciplinary designer with over 16 years of agency experience helping organizations solve creative problems through visual and digital thinking and executions for brands such as Jack Daniels, Champion, Ocean Spray, Bayer, Mars Inc., Nissan, to name a few. That's fancy talk for I can do a lot of design stuff, like graphic design, 3D motion design, branding identity, UX/UI design, site design and I also like to name drop. Also, that animation of me turning into liquid metal felt like a bit much, but my daughter loves it. So I'm keeping it.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
BACK TO TOP
PROJECT: CHAMPION X HASBRO
Champion x hasbro
Champion launched a line of limited-edition apparel in collaboration with Hasbro. The collection featured head-to-toe champion apparel from global board game favorites such as Monopoly, Candyland, Twister and Scrabble. We were tasked to design the packaging for the launch that was both memorable and nostalgic of the classic board games.
Head of design VISUAL LANGUAGE Design system SOCIAL Motion graphics Packaging Design
We wanted to create a simplistic visual representation of the collaboration. The pairing of the classic C and Mr. Monopoly was an iconic way to create the mashup of these two worlds.
Similarly to the C and Mr. Monopoly, we wanted to create a visual shortcut to the collaboration between Champion and the Candyland world. The following Candyland images were mockups created in C4D for proof of concept and was never actually produced due to timing and budget.