Hello. I'm Hung.I am a multidisciplinary designer with over 16 years of agency experience helping organizations solve creative problems through visual and digital thinking and executions for brands such as Jack Daniels, Champion, Ocean Spray, Bayer, Mars Inc., Nissan, to name a few. That's fancy talk for I can do a lot of design stuff, like graphic design, 3D motion design, branding identity, UX/UI design, site design and I also like to name drop. Also, that animation of me turning into liquid metal felt like a bit much, but my daughter loves it. So I'm keeping it.
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PROJECT: CHAMPION OF HOODIES
Champion of hoodies
Champion is a historic brand that's made a resurgence into pop culture. The brand has 5 main franchises that represent their main hoodie lineup. The task was to build a visual language that help make each franchise feel unique but still feel of one cohesive brand family.
Head of design VISUAL LANGUAGE Design system SOCIAL Motion graphics Packaging Design
Each franchise needed to feel of one brand family but still have its own look and feel. One of the ways to achieve that was through each franchise's type lockup. We wanted to give them each their own personality while staying true to their heritage and the vintage feel of each lineup.