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DRIBBBLE
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OVERVIEW
Reverse
your game
The reverse weave is the most iconic line in the Champion brand. We set out to create a campaign that brought attention to the patented franchise. We teamed up with the creator of the famous 'Renegade' TikTok dance, Jalaiah Harmon to create a visual language that reversed everything for the brand's first ever Reverse Weave week.
ROLE
Head of design
VISUAL LANGUAGE
Design system
SOCIAL 
Motion graphics
‍Packaging Design
BRAND
CHAMPION
YEAR
2021
For Champion's Reverse Week, we created a simplistic and symbolic mnemonic flipping and reversing the Champion C. We used it as a consistent element across all channels of communications.
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02c
14
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LET'S TALK
LET'S TALK
Hit me up if you need help with graphic design, branding, 3D, motion graphics, web design, sizzle reels, case study videos or to talk about how MJ is the undisputed GOAT.
Thank you!
Your submission has been received!
Oops! Something went wrong while submitting the form.
LET'S TALK
Hit me up if you need help with graphic design, branding, 3D, motion graphics, web design, sizzle reels, case study videos or to talk about how MJ is the undisputed GOAT.
Thank you!
Your submission has been received!
Oops! Something went wrong while submitting the form.