Hello. I'm Hung.I am a multidisciplinary designer with over 16 years of agency experience helping organizations solve creative problems through visual and digital thinking and executions for brands such as Jack Daniels, Champion, Ocean Spray, Bayer, Mars Inc., Nissan, to name a few. That's fancy talk for I can do a lot of design stuff, like graphic design, 3D motion design, branding identity, UX/UI design, site design and I also like to name drop. Also, that animation of me turning into liquid metal felt like a bit much, but my daughter loves it. So I'm keeping it.
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Fit for a Queen
The brand that created the world's first sports bra wanted a campaign that empowered women and gave them the confidence to play by their own rules. We teamed up with American rapper Saweetie to help create a visual language that represented the bold strength and beauty of all women.
Head of design VISUAL LANGUAGE Design system SOCIAL Motion graphics Packaging Design
For Champion's first global women's campaign we leveraged Extenda's font family's wide variety of contrasted weights to symbolize the body diversity in women. Signifying that we are all beautiful and all come in different sizes and shapes.
The W is symbolic for women and the strength of a queen. We wanted to create an iconic representation of the W and showcase it in all colors, styles and sizes.