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OVERVIEW
Fit for a Queen
The brand that created the world's first sports bra wanted a campaign that empowered women and gave them the confidence to play by their own rules. We teamed up with American rapper Saweetie to help create a visual language that represented the bold strength and beauty of all women.
ROLE
Head of design
VISUAL LANGUAGE
Design system
SOCIAL 
Motion graphics
‍Packaging Design
BRAND
CHAMPION
YEAR
2021
For Champion's first global women's campaign we leveraged Extenda's font family's wide variety of contrasted weights to symbolize the body diversity in women. Signifying that we are all beautiful and all come in different sizes and shapes.
The W is symbolic for women and the strength of a queen. We wanted to create an iconic representation of the W and showcase it in all colors, styles and sizes.
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Hit me up if you need help with graphic design, branding, 3D, motion graphics, web design, sizzle reels, case study videos or to talk about how MJ is the undisputed GOAT.
Thank you!
Your submission has been received!
Oops! Something went wrong while submitting the form.
LET'S TALK
Hit me up if you need help with graphic design, branding, 3D, motion graphics, web design, sizzle reels, case study videos or to talk about how MJ is the undisputed GOAT.
Thank you!
Your submission has been received!
Oops! Something went wrong while submitting the form.